OpenRTB Ad Exchange
OpenRTB 2.4 introduces a brand new advertising medium to the protocol: digital audio. This is also the largest update to OpenRTB to date which includes improvements to private marketplace transactions, ability to declare skippable video ads, and additional fields in the bid-response allowing for more granular reporting capabilities. Release highlights include:
- Introduction of encryptions by supporting both HTTP and HTTPS
- New audio object created
- Increased location support allowing buyers to know which IP source was used to derive a given geo-location and when the latitude/longitude was last fetched using the device location service
- Video skippability support for in-stream advertisements
How it Works?
TRANSACTION MEDIA THAT ALLOWS AN INDIVIDUAL AD IMPRESSION
Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes.
skippables.com RTB API
skippables.com developed an API ( application programming interface ) that allows Real-time bidding to access the latest data from multiple sources with RTB protocol. API allows for managing auctions on various websites, receiving bidder information about sold inventory, gathering feedback on transactions and delivering a better experience to the target audiences.